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Going the (Last) Mile
As the pioneers of small-order, home-delivered meat subscriptions, we know first-hand how important last-mile delivery is for web-based vendors. The consumer’s experience in receiving their goods at their door is paramount to their willingness to become a repeat customer. But what is last-mile delivery? It’s is a term that’s become more and more ubiquitous, especially as e-commerce has boomed. Essentially, last-mile delivery refers to the point in a supply chain where goods travel from the vendor, directly to the consumer’s home or business.
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Going the (Last) Mile – truLOCAL x PigeonShip

 

The e-commerce space has been rapidly changing over the last decade, with more and more industries using the web to their advantage. With online shopping becoming more popular than ever, the corresponding logistics of fulfillment and delivery have become the cornerstones of mom-and-pop web shops and e-commerce titans alike.

 

In this day and age, you can buy anything conceivable from the comfort of your living room/home office/bedroom/bus stop. From school supplies to clothes, to razors and groceries – you can buy everything you need without ever stepping foot outside of your home. Setting up an online store is simpler than ever – but what about getting your product to the consumer?

 

As the pioneers of small-order, home-delivered meat subscriptions, we know first-hand how important last-mile delivery is for web-based vendors. The consumer’s experience in receiving their goods at their door is paramount to their willingness to become a repeat customer. But what is last-mile delivery? It’s is a term that’s become more and more ubiquitous, especially as e-commerce has boomed. Essentially, last-mile delivery refers to the point in a supply chain where goods travel from the vendor, directly to the consumer’s home or business.

 

When shipping food products – especially frozen ones – reliable delivery is one of the most important aspects of the entire process. Any delay in shipping could mean the difference between customers receiving what they ordered, and receiving a thawed out mess. Beyond that – taking care with each package with things like handling it gently, or following special shipping instructions, makes all the difference with a customer’s first impression of your product. Often, e-commerce businesses, truLOCAL included, rely on third party couriers to complete the last-mile delivery – putting the customer’s impression of the brand in the hands of the courier.

 

truLOCAL has partnered with PigeonShip – a small, start-up courier who understands the logistical needs of a fellow start-up. PigeonShip is rocking the boat in the last-mile delivery space, offering quick, reliable deliveries with added perks like SMS-based tracking, and photo proof of delivery. These added bonuses reflect directly to the consumer – providing an all-around seamless experience from order to arrival.

 

Working with a smaller courier also means less red tape. Start-up to start-up, we get to have a closer, more personal relationship with both the drivers and their support staff. Not only do we have the comfort of knowing exactly who is handling our goods, the drivers know us too. They take care in ensuring each delivery is completed at a high standard. It’s quick and easy to get in touch with a driver when needed, for truLOCAL staff and customers alike.

 

Delivery is the name of the game in e-commerce – without reliable, top-notch shipping, online ordering loses its charm. As leaders in the meat delivery space, it only made sense to pair up with the leaders in the last-mile delivery industry. We want only the absolute best for our customers – from the farms we source, to the boxes we pack, to how they’re placed on your front porch.

Article By: 
Trish Carnahan

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