As 2019 winds down to a close, it’s hard to believe that another whirlwind year has come and gone. We started the year on a major high – 2018 was packed with excitement and growth. We debuted on Dragon’s Den, we expanded our model into Alberta and then British Columbia, and our team doubled in size.
We also started 2019 like we would any other year – with huge goals, and an even bigger hunger to turn them into a reality. Our team has doubled in size once again. We’ve had the absolutely pleasure of participating in numerous partnerships, including Mill Street Brewery, Angus the Bull Wine, Mama Earth Organics, the University of Waterloo Warriors, The Fasting Method, Cat and Nat, Myodetox, and Osteoporosis Canada. We’ve connected more people than ever before to the source of their food, which has been our mission since day one.
This year has also brought us challenges, some more easily navigated than others. Our biggest, most intense challenge was undergoing our first major website maintenance, which didn’t go 100% according to plan. Through the highs and lows of 2019, and the incredible years leading up to now, the one thing that has always remained constant is the unwavering love and gratitude we have for our customers. Our truLOCAL family has always been the heart and soul of what we do – “thank you” hardly feels like enough. We can’t wait for you to join us as we continue to grow into 2020.
We sat down with Marc, our co-founder and CEO, to reflect on the last year at truLOCAL, and look ahead at what’s to come.
Looking back on 2019, what are you most proud of?
I feel like this is a loaded question because there’s so much for us to be proud of this year. Out of all the things the team was able to accomplish, there’s one highlight that I’m particularly proud about and that’s the transition to fully recyclable packaging! Our whole goal with truLOCAL is to try and get people to shop more locally, we’ve always put a large focus on sustainability when it comes to our products, but our packaging didn’t match that mission. After almost a full year of researching different options that would let us get away from Styrofoam we were finally able to launch our 100% recyclable packaging all across Canada.
What excites you most as we head into 2020?
Being able to bring on more farmers and suppliers. We’ve been working really hard on finding a way to connect more people to more local farmers and suppliers in their area, and early next year we’ll be able to start rolling that out in full force. truLOCAL has always been about connecting people to awesome food producers in their area, and I think 2020 will be the year where we’re able to take that to the next level.
What’s your favourite thing about the Christmas season?
This is probably going to sound pretty weird but it’s the smells and the holiday music. I couldn’t tell you why, but nothing says Christmas to me than smelling fresh Christmas trees and hearing all the classic Christmas songs. Call it cheesy but another favorite thing over the holidays for me is being able to head home for a few days. During the year things tend to be pretty hectic so I don’t get a chance to visit home very often, luckily that’s what the Christmas season is for!
If you could pick one word to sum up the last year at truLOCAL, what would be be?
Determined. We ended off last year with a bang by expanding into Alberta and British Columbia, I feel like we carried that momentum right into the beginning of 2019. Looking at where we’re at now at the end of 2019, we’ve launched 100% recyclable packaging, we survived our website overhaul and launched a completely new platform for our customers, we doubled our team size, and survived all the highs and lows of trying to scale a startup. The only word I can use to describe the team that pulled this off is “determined”.
From our whole team to you and yours, happy holidays – we hope that you have a calm and joyful season, and wish you nothing but happiness in 2020.