You carve out some time to hit the grocery store. Maybe on the way home from work, maybe early Saturday morning, maybe while a kid is at sports practice. You find a spot in the perpetually packed parking lot, or maybe even walk equipped with a backpack to hold your goods, and you grab a cart with a broken wheel (do any of them ever work?) to pick out your ingredients for this weeks’ meals. You wander the aisles of produce, baked goods, seafood, and meat. Where did it come from? Who grew it? Were they paid fairly? How did it get here?
Once you’ve made your selections, you’ll wait in line. You’ll wait for your items to be scanned. You’ll pack everything into bags. You’ll load everything into the car. You’ll unload everything when you get home. You’ll debate whether it’s worth it to make two trips, and force yourself to carry it all in one. Once everything is carefully packed away in fridges and cupboards and pantries, those same questions will remain -- where did it come from? Who grew it? Were they paid fairly? How did it get here?
There are more than 200,000 farms operating in Canada. More than a quarter of those farms operate in Ontario alone. Millions of acres are dedicated to growing grains & oilseeds, fruits & vegetables, and raising livestock. Yep – as much as it may seem like urban sprawl as far as the eye can see, farms are the cornerstones of our great northern nation. Yet the yields of Canadian producers don’t always end up in major grocery stores.
Enter Mama Earth Organics. Imagine this – you’re at home. You select organic fruits and vegetables, prepared meals and baked goods. You checkout online, and your order is delivered right to your door. You have the answers to those questions – you know which farms your food came from. You know which producers grew it. You know they were paid fairly, with investments made back into our agricultural economy. You know how your food got from the farm to your table.
Mama Earth Organics has spent the last ten years cultivating relationships with local producers and artisans, and building a community around fresh, high quality, local produce and dry goods. The deep relationships that Mama Earth Organics has forged with both their producers and their customer base is something we at truLOCAL have admired since the very beginning – before our first box even shipped.
At truLOCAL, we’re on a mission to connect Canadian consumers with the source of their food. Not only that – we want for it to be as convenient as possible to source high quality, locally raised meat and seafood – providing deliveries right to your door. We’re thrilled to introduce you to Mama Earth Organics – we’re like two peas in a pod, or two chicken breasts per vacuum-sealed package, or two passionate start-ups with the same vision for a community where consumers have transparency about where their food is coming from, with confidence that their dollars are being fed back into their backyard economy.
The future is now. The future is sustainable farming and food transparency. The future is a love for both the producer and the consumer, cultivating an experience for both that reaches beyond. The future is online ordering, and convenient at-home deliveries. The future is Mama Earth Organics and truLOCAL.