truLOCAL introduces half points!

At truLOCAL, we’re always looking for ways to improve your experience and make ordering your favourite high-quality meats and seafood even better. That’s why we’re introducing a small but impactful update to our point system— introducing half points!

What’s Changing?

You may have noticed that some truLOCAL products are now priced using half points (e.g., 2.5 points instead of 2 or 3). This change is on both new and existing products available on the truLOCAL marketplace. 

Why the Change?

This simple adjustment gives you:

✅ More Flexibility – Get the most out of your points with more precise pricing on the products you love. Before half points, some products were priced as a group, such as 2 lasagnas for 3 points. With half points, we can simplify and price the products as single items, such as one lasagna for 1.5 points. 

✅ More Variety – This update allows truLOCAL to introduce even more new and exciting products in the future! This will include products in the future that can cost half a point that we could not include before.

✅ Better Value – Half points allow for fairer pricing, ensuring you get exactly what you pay for. This gives truLOCAL the ability to make sure that our prices are more accurate and simplified. Some products may change slightly in regards to how many points they cost, whether increasing or decreasing but most products will remain the same number of points.

We know our customers value choice, transparency, and fairness when it comes to their truLOCAL subscriptions. By introducing half points, we can offer more products at prices that make sense while still keeping the simplicity of our point-based system intact. Plus, we can remain committed to never offering anything but the highest quality meats and seafood, ensuring you always receive the best products available.

What Do You Need to Do?

For most of our customers, this will not bring any change. Your subscription will continue as usual, and you’ll simply have even better options when customizing your box. 

Because some products may see some price changes (whether increasing or decreasing) this could impact your current box items and you will be notified directly to change your box contents before your box ships out. If you do not change your box contents by your shipping date, we will either add items to your order to make up the missing points (in the case of decreasing points causing you to not hit your minimum box limit) or bill you for the points overage (in the case of increasing points over your box limit) but weather way, you’ll be notified in advance by email to explain further steps.

We’re excited to bring you more variety and flexibility, making your truLOCAL experience even better. If you have any questions, our team is always here to help!

Happy grilling, roasting, and enjoying!

Posted on March 10th, 2025