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Show Us Where Local Lands For You

truLOCAL announces a photo contest featuring their newly designed box.

Show Us Where Local Lands For You.

We've spent the last decade doing one thing really well: connecting Canadians with the best local meat from farmers, fisheries, and butchers right here at home. To mark our 10th anniversary, we redesigned our box from the ground up. That bold red maple leaf you're seeing isn't just a new look. It's a symbol of every local producer we've had the privilege of working with since day one.

And now we want to see our new box in your world.

We're officially launching the truLOCAL New Box Photo Contest, open to all current truLOCAL members across Canada and all non-members (although you'd have to draw or paint your own version of our new box). Whether your box lands on the deck, at the cottage, in the kitchen, or at the tailgate, snap a photo and share it with us. The best shot wins a fully customizable free Family Box, where you pick every single protein inside it.

What's the Prize?

There are two winners, one selected from Instagram entries and one from Facebook entries. Each winner will receive a free truLOCAL Family Box, fully customizable to fit your preferences and lifestyle. Grass-fed beef, wild-caught salmon, heritage pork, free-range chicken; whatever you love most, it's yours to build.

Want to double your chances? Enter a different image on both platforms or enter multiple images for us to choose from.

How to Enter

Entering is simple. All you need is your truLOCAL box, your phone, and an Instagram or Facebook account.

On Instagram

  1. Take a photo featuring your new truLOCAL box.
  2. Open the Instagram app and create a new post.
  3. Upload your photo and write your caption.
  4. In your caption, type @trulocal to tag our account. You'll see our profile appear as a suggestion; tap it to confirm the tag so it links directly to us.
  5. You can also add the tag by tapping "Tag People" before you share, then tapping your box in the photo and searching for @trulocal.
  6. Hit share.
  7. Make sure that you like the post and follow us.
  8. That's it, you're entered!

Tip: Adding hashtags like #truLOCAL and #ILoveLocal will help our team find your post and give it some extra love.

On Facebook

  1. Take a photo featuring your new truLOCAL box.
  2. Open the Facebook app or website and create a new post.
  3. Upload your photo.
  4. In your post text, type @trulocal and our page should appear as a suggestion in the dropdown. Select it to link directly to our page.
  5. Alternatively, you can tag our page by tapping the "Tag" option (the person icon) when composing your post, then searching for truLOCAL.
  6. Make sure that you like the post and follow us.
  7. Post it and you're in!

Note: Make sure your post is set to Public so our team can see and consider your entry.

Contest Details

A Note on Image Rights

By posting a photo and tagging @trulocal to enter this contest, you grant truLOCAL permission to repost, share, and use your image in our marketing materials, on social media, and across other channels, whether or not your photo is selected as the winning entry. If you don't want to see it out in the wild, don't submit it.

Why We Redesigned the Box

Ten years is a milestone worth marking. When we started truLOCAL, our goal was straightforward: make it easy for Canadians to access high-quality, locally sourced meat without the guesswork. No mystery suppliers, no imported cuts dressed up as local. Just real food from real Canadian producers, delivered to your door.

The new box reflects that commitment. The bright red maple leaf is a nod to every farmer in Ontario, every fishery on the East Coast, every rancher in Alberta, and every butcher who has partnered with us along the way. We're proud of where we've come from, and we're excited about where we're going.

Now let's see where your box takes you.

No purchase necessary. Open to Canadian residents who are current truLOCAL members. By entering, you agree to our contest terms and image usage rights.

Posted on July 24th, 2026