Privacy Policy

Privacy Policy

TruLocal Inc. (“TruLOCAL” / “we”/“us”) is committed to protecting your privacy. We make the website, (the “Website”) available together with our services as further described in our Terms of Use (the “Services”). This Privacy Policy describes how we collect, store, use and distribute information about our users through the Website and Services. Any capitalized terms not defined in this privacy policy shall have the meaning assigned in the Terms of Use.

  1. Consent: By using the Website or our Services you consent to the use of your Personal Information as described in this Privacy Policy. Except as set forth in this Privacy Policy, your Personal Information will not be used for any other purpose without your consent. We will not actively collect Personal Information for the purpose of sale or marketing in a way that specifically identifies the individual. In other words, we don’t sell customer lists. You may withdraw your consent to our processing of your Personal Information at any time. However, withdrawing consent may result in your inability to continue using the Website and/or the Services.
  2. Collection of Information: We aim to collect, use and disclose only such information as is required to enable us to manage your account, to provide the Services, to maintain our customer/visitor lists, to respond to your inquiries or provide feedback, for identification and authentication purposes and for service improvement. We will maintain the confidentiality of any contact information you provide to us on signing up for our Services or contacting us with questions or for further information and we will use it only for the purposes for which we have collected it (subject to the exclusions and disclosures we have listed below), unless you agree that we may disclose it to other third parties.
  3. Two types of information may be collected through the Website and our Services: Personal Information and Non-Personal Information. This Privacy Policy does not extend to the collection, use or disclosure of the following information which is currently not limited by applicable privacy laws, namely Non-Personal Information (as defined further below).

    "Personal Information" is information about an identifiable individual or is linked to an identifiable individual, such as name, address, e-mail address, your device's IP address, credit card information, birth date and gender. At the time of collection, we will clearly identify the information being collected and the purposes for which it will be used. It is always your choice whether or not to provide Personal Information but if you choose not to provide certain requested Personal Information, in some instances you may not be able to register to use the Website or Services or be able to access and use the Website or Services at all. In other instances, your choice not to provide certain other Personal Information may mean that you will not be able to use certain features of the Website or Services. We may collect Personal Information in respect of the Website through registration processes, communications with you, service purchases, user support and surveys.

    "Non-Personal Information" is information of an anonymous nature that is not capable of being linked to an identifiable individual. Aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors, what pages users access or visit, and average time spent on the Website is not considered Personal Information. Although the use of certain Non-Personal Information collected, used or disclosed through the Internet as described herein is not restricted (and to the extent that such is the case, the obligations under this Privacy Policy do not apply to such information), we provide information in this Privacy Policy about the collection of such information for the sake of transparency with respect to the operation of the Website. Such Non-Personal Information is collected or derived by us in the course of operating this Website. For example, our web servers may automatically collect Non-Personal Information that is provided through your browser or stored in a cookie when you choose to visit the Website.

  4. Personal Information Collected: TruLOCAL collects the following types of Personal Information from users who register for the Services for the purposes more specifically set out below:

    • first name;
    • last name;
    • full address;
    • number of members in household;
    • phone number;
    • email address;
    • age;
    • credit card and billing information;
    • device screen size;
    • device type (unique device identifiers) and browser information;
    • geographic location (country only); and
    • preferred language used to display the webpage.

    In addition, the TruLOCAL Services will automatically store information about your transaction history in using the Services, including order details.

  5. Use of Information: We collect information for the following purposes

    • Registration: In order to order our Services you must provide certain Personal Information to us such as your full name, address, phone number, credit card or PayPal Information and email address. We offer users the option to login using a social networking site (“SNS”) such as Facebook or Twitter. If you use an SNS login, we will collect only the information we require for registration, but we will not collect any other Personal Information such as friends’ lists. Your account registration information will not be shared with any other users of the Website or our Services.
    • Provision of the Services: TruLOCAL uses your name and address to deliver the products you order through the Services, including any orders placed as a result of special offers or promotions.
    • Personalization of the Services: In addition to the Personal Information required to administer your account, TruLOCAL collects demographic information such as age and household members to in order provide relevant order suggestions for your meat deliveries.
    • Payment: You must pay the subscription fees in advance by credit card or through PayPal. Clients paying by credit card must submit their credit card information to our merchant account payment gateway, which is provided any hosted by Stripe. All payment information is stored by our payment processor and not by TruLOCAL. We do not process, hold, or store and user credit card or payment information. Use of Stripe is subject to Stripe’s standard terms of use and privacy policy.
    • Transactional Notifications: We provide notifications for certain activities relating to your use of our Services despite your indicated e-mail and SMS preferences, for example we may send you notices of any updates to our Terms of Use or Privacy Policy.
    • Statistics: We also collect statistics about use of the Services used through the Website, including order types by demographic and location. We use this information to improve the Services and available products. This information will be kept confidential, however, aggregate statistics that constitute Non-Personal Information will be kept by us and such aggregate statistics may be made available to other members or third parties.
    • TruLOCAL Advertisements: We also use cookies, trackers, tags and pixels (including Facebook Analytics, Google Analytics, and other like services) to track pages viewed on our website and use this information to better understand our Website traffic, send targeted advertising to users on third-party websites, create custom advertising audiences to send targeted ads via email and on third-party sites, and to analyze responses to advertising. A “cookie” is a small amount of data that is placed on your device, which may include a unique identifier. Cookies are sent to your browser from the Website and stored on your device. You may be able to set your browser to notify you when you are sent a cookie. This gives you the chance to decide whether or not to accept it. Various browsers may offer their own management tools for removing these types of tracking technologies. If you disable cookies, you may not be able to take advantage of all the features of the Services.
    • Analytics: This Website uses FullStory to in order to, optimize the service and user experience of our Website, including troubleshooting, analytics, and customer service. TruLOCAL uses the FullStory service to anonymously record activity of its users on the Website. FullyStory is a technology service that helps TruLOCAL better understand its users experience and tracks a user’s session on the Website, and this enables TruLOCAL to build and maintain its service with user feedback. FullyStory. FullStory uses first-party cookies and local storage to maintain a coherent scope in connection with a user’s session, tracking TruLOCAL’s users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location, preferred language used to display our website). We may record and analyze activity such as mouse clicks and movements, scrolling activity and non-personally identifiable text visitors type in the Website. FullStory do not and will not ever attempt to identify the same person (user) across disparate, unrelated domains. FullStory is not an ad-tracking software. For further details, please see FullyStory’s privacy policy by clicking on this link:

      You can opt-out to the creation of a user profile, FullStory’s storage of data about your usage of our Website and FullStory’s use of tracking cookies on other websites by following this opt-out link:

      FullStory will use this information for the purposes of evaluating your use of TruLOCAL website. FullStory also uses third-party cookies which may collect information sent by your browser as part of a web page request. For more information on how these services collect and use your information, refer to FullyStory’s privacy policy:

      By continuing to use TruLOCAL website, you consent to the processing of the above data by TruLocal and the third party services they use in accordance with their respective privacy policies. To opt out, please visit the following link:

      If we plan to use your Personal Information in future for any other purposes not identified above, we will only do so after informing you by updating this Privacy Policy. See further the section of this Privacy Policy entitled ‘Amendment of this Policy’.

  6. Disclosures & Transfers: We have put in place contractual and other organizational safeguards with our agents (see further below) to ensure a proper level of protection of your Personal Information (see further Security below). In addition to those measures, we will not disclose or transfer your Personal Information to third parties without your permission, except as specified in this Privacy Policy (see further Important Exceptions below).

    As at the date of this Privacy Policy, we share Personal Information about you in respect of the Website only with our affiliates, partners and service providers such as payment processors, website hosting, analytics providers, and cloud service providers.

    Our servers and those of our data processors are located in Canada and accordingly your Personal Information may be available to Canadian government or its agencies under a lawful order, irrespective of the safeguards we have put in place for the protection of your Personal Information.

    From time to time, we may employ third parties to help us improve the Website and/or the Services. These third parties may have limited access to databases of user information solely for the purpose of helping us to improve the Website and/or the Services and they will be subject to contractual restrictions prohibiting them from using the information about our members for any other purpose.

    In order to provide delivery services to you, we are required to share your name and address with our third-party delivery services providers.

    We may also share contact information with our direct affiliates (other companies that we control or with which we are under common control). In particular, we share Facebook Audiences list among our affiliates, which are lists of Facebook users who may be interested in our products and services, which have aggregated by Facebook based on the contact information we have.

  7. Important Exceptions: We may disclose your Personal Information to third parties without your consent if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Website members, other users of the Services, or anyone else (including the rights or property of anyone else) that could be harmed by such activities. We may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with the law. We may also disclose your Personal Information in connection with a corporate re-organization, a merger or amalgamation with another entity, a sale of all or a substantial portion of our assets or stock, including any due diligence exercise carried out in relation to the same, provided that the information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.
  8. Security: The security of your Personal Information is important to us. We use commercially reasonable efforts to store and maintain your Personal Information in a secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Personal Information that you provide to us. We have implemented procedures designed to limit the dissemination of your Personal Information to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you.

    In certain areas, such as when you provide credit card or other payment information to us, the Website works to help protect the security of your credit card and other payment information during transmission by using industry standard Secure Sockets Layer (SSL) encryption technology.

    You are also responsible for helping to protect the security of your Personal Information. For instance, never give out your email account information or your password for the Services to third parties.

  9. Retention: We will keep your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may retain certain data as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable data, account recovery, or if required by law. All retained personal information will remain subject to the terms of this Privacy Policy. If you request that your name be removed from our databases, it may not be possible to completely delete all your Personal Information due to technological and legal constraints.
  10. Amendment of this Policy: We reserve the right to change this Privacy Policy at any time. If we decide to change this Privacy Policy in the future, we will post an appropriate notice on the home page at Any non-material change (such as clarifications) to this Privacy Policy will become effective on the date the change is posted and any material changes will become effective 30 days from their posting on the Website. Unless stated otherwise, our current Privacy Policy applies to all Personal Information that we have about you. The date on which the latest update was made is indicated at the bottom of this document. We recommend that you print a copy of this Privacy Policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. Your continued use of the Website signifies your acceptance of any changes.
  11. Access and Accuracy: You have the right to access the Personal Information we hold about you in order to verify the Personal Information we have collected in respect to you and to have a general account of our uses of that information. Upon receipt of your written request, we will provide you with a copy of your Personal Information although in certain limited circumstances, we may not be able to make all relevant information available to you such as where that information also pertains to another user. In such circumstances we will provide reasons for the denial to you upon request. We will endeavor to deal with all requests for access and modifications in a timely manner.We will make every reasonable effort to keep your Personal Information accurate and up-to-date, and we will provide you with mechanisms to update, correct, delete or add to your Personal Information as appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information. Having accurate Personal Information about you enables us to give you the best possible service.

  12. Electronic Communications: By providing your phone number, you consent to receive electronic communications from TruLocal either in the form of email, push notifications, text messages (SMS) to your mobile device or other forms of electronic messages. Message frequency will vary. You can always follow the protocol to stop or cancel SMS notifications. Note that standard message and data rates may apply. Any electronic communication shall satisfy any legal requirement that such communication or notification be in writing.
  13. Contact: You can help by keeping us informed of any changes such as a change of address or telephone number. If you would like to access your information, if you have any questions, comments or suggestions of if you find any errors in our information about you, please contact us at or

Last Updated: July 15, 2021