Rockfish is a versatile white fish with a lean, medium-firm texture and a mild, slightly sweet flavour that appeals to both new and experienced seafood lovers alike. These fillets come deboned and skinless for easy preparation, making them perfect for baking, pan-frying, grilling, or fish tacos.

Sourced from our friends at Effing Seafoods, a family-owned seafood market in St. Albert, Alberta, founded in 2015 by Rob Tryon. With decades of experience in the fishing industry, Rob is dedicated to sourcing seafood directly from trusted suppliers, ensuring exceptional freshness, quality, and complete traceability.

COOKING TIP: Rockfish isn't fussy when it comes to cooking methods, which makes this versatile fish great for all your cravings - we just wouldn't recommend grilling it. It'll hold up well covered in beer batter and fried with a side of thick-cut fries or in a taco. It's also delicate enough to be baked with a lemon pepper seasoning and a side of asparagus. Rockfish is also delicious in a soul-warming tomato-saffron bouillabaisse with mussels, shrimp, and scallops.