Rockfish, also known as Pacific snapper or rock cod, is a versatile white fish that is anything but overpowering. With its lean, medium firm texture and mild, sweet flavour, it is an approachable choice for both new and experienced seafood lovers. There is no need to fuss with whole fish as these fillets come deboned and skinless, ready to cook with ease. Sustainably caught off the coast of British Columbia.

Sourced from our friends at Effing Seafoods, a family-owned seafood market in St. Albert, Alberta, founded in 2015 by Rob Tryon. With decades of experience in the fishing industry, Rob is dedicated to sourcing seafood directly from trusted suppliers, ensuring exceptional freshness, quality, and complete traceability.

COOKING TIP: Rockfish isn't fussy when it comes to cooking methods, which makes this versatile fish great for all your cravings - we just wouldn't recommend grilling it. It'll hold up well covered in beer batter and fried with a side of thick-cut fries or in a taco. It's also delicate enough to be baked with a lemon pepper seasoning and a side of asparagus. Rockfish is also delicious in a soul-warming tomato-saffron bouillabaisse with mussels, shrimp, and scallops.