What is the Black Lives Matter movement?
The #BlackLivesMatter movement started in 2013, following the acquittal of self-appointed neighbourhood watch man, George Zimmerman who senselessly gunned down 17 year old Trayvon Martin. Despite evidence against Zimmerman, he was acquitted of all charges, which in return paved the formation of the BLM movement. BLM strives to create a shared agenda between all marginalized Black communities to combat years of systemic oppression, racism, discrimination and violence. The underlying objective is to transform the justice system and achieve a world where Black lives are no longer systematically oppressed.
As a Black owned business, with Black employees and Black customers, we feel that it is important to utilize our platform to address the injustices that target Black communities across the globe. Black Lives Matter is a movement that we align ourselves with because we have a fundamental responsibility to stand up against oppression, marginalization and systems that perpetuate cycles of violence. This movement strives to create a better, equal world of opportunity for all - regardless of one’s racialized background. Now is the time to stand up against injustice and stand with Black Lives Matter.